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Helen DeVos Children's Hospital News
Fairly Painless Advertising and Helen DeVos Children's Hospital Win Best of Show Award For "40 Specialties" Campaign


Helen DeVos Children's Hospital and its agency, Fairly Painless Advertising, were chosen from among 200 entries to receive the "Best of Show" Award from HealthLeaders Media at a daylong event on October 15 at The Art Institute of Chicago.

"The 40 Specialties campaign has taken awareness of the capabilities of Helen DeVos Children's Hospital to a new level, thanks to the integrated approach of our marketing efforts and the creative execution by our advertising agency, Fairly Painless," said Tom Hanley, director, marketing and communications, Helen DeVos Children's Hospital. "The proof of campaign effectiveness is evident when we hear consumers say 'like a gazillion' when talking about our 40 pediatric specialties."

The campaign included creative execution of two new broadcast television commercials, radio, newspaper and magazine print and outdoor billboards.

HealthLeaders Media's annual marketing contest recognized campaigns in 11 categories including direct to consumer, marketing to physicians, marketing quality, community relations, internal communications, integrated marketing, children's, new media, service line, and branding campaigns. Winning campaigns were selected based on four equally weighted criteria: overall look and feel, creativity, how well they conveyed their intended messages, and how well they met/are meeting their objectives. Platinum, gold, silver, and distinction awards were given to small, medium, and large hospitals in each category for campaigns launched during 2007.  Judges included nine hospital marketing professionals and four editors from HealthLeaders Media.

About Fairly Painless Advertising

Fairly Painless Advertising is an award-winning creative agency with domain expertise in healthcare, office furniture, automotive, A&D, finance, green initiatives, and package design. For more information visit

About Helen DeVos Children's Hospital

Helen DeVos Children's Hospital is West Michigan's largest children's hospital, serving children and families throughout a 37-county region. A teaching hospital, it includes more than 150 pediatric specialty physicians uniquely skilled in providing medical and surgical care to children in more than 40 pediatric specialties. The hospital cares for more than 7,600 inpatients and 190,000 outpatients annually. Helen DeVos Children's Hospital is committed to caring for children and families with compassion, excellence and innovation.

About HealthLeaders Media

HealthLeaders Media is a leading multimedia company dedicated to meeting the business information needs of more than 100,000 healthcare executives and key decision makers nationwide. To learn more about the contest or HealthLeaders Media, contact Amy Anthony at 781-639-1872 x 3902,, or visit